A free two-hour session · Greater Toronto
You’re not short on ideas. You’re short on hands.
Give me two hours and I’ll map where AI actually adds capacity in your business — and where it doesn’t. Free, yours to keep, and no pitch at the end.
Every business has one. Nobody writes it down.
01 / The list
It isn’t that the work isn’t worth doing. It’s that there’s nobody to do it.
The campaigns nobody launches. The photos nobody shoots. The follow-ups nobody sends. The report someone rebuilds by hand on the first Monday of every month.
AI doesn’t replace the people you have. It gets you to the list.
02 / If you’re hiring right now
Good. This isn’t an argument against it.
A new person plus a system that removes their busywork is worth more than either on its own. The best time to map this is before they start — so they walk into leverage instead of a backlog.
03 / What you get
A document, not a deck.
Yours to keep. Use it with me, with someone else, or on your own — it’s written to be useful without me in the room.
The work you want to do but never get to, mapped against how it happens today.
Each item scored — effort to build against what changes if it exists.
What to build first, and honestly what it would be worth.
A 30 / 60 / 90 you could hand to someone else.
What not to use AI for, and why. This section is usually the longest.
04 / What the two hours actually is
I ask how the work actually gets done. No slides, no deck, no pitch. Mostly questions, and I write a lot down.
You get the roadmap, written up properly. Yours to keep — use it with me, with someone else, or on your own.
Nothing. I don’t follow up three times. If you want something built, you know where I am.
05 / Who’s doing this
Fifteen years building digital and data systems inside large retail, CPG and banking organisations.
Now the same thing — smaller, faster, and without the committee — for businesses around Toronto. One person, not an agency. Which is exactly why I can only take three.
I live in south Etobicoke.
06 / The catch
There isn’t a hidden one. So here’s the real one.
I’d rather build for three businesses that genuinely need it than pitch a hundred that don’t. I have a dedicated block of capacity from November to March, and I’m taking three clients for it.
If the roadmap makes sense and you want it built, we talk then. If it doesn’t, you keep the roadmap and I’ve lost two hours I chose to spend. That’s the whole arrangement.
07 / Questions you’re probably asking
Is this a sales call with extra steps?
It’s a real diagnostic, and the roadmap is a real document you keep either way. But I’m not going to pretend I have no commercial interest — see the section above. I’d just rather earn it by being useful first.
Why is it free?
Because I’d rather spend two hours finding out whether I can genuinely help than spend two hours convincing you I can. If the answer is no, we both found out cheaply.
Is this about replacing our team with AI?
No — and if that’s what you want, I’m the wrong person. Cutting headcount is a one-time saving and a race to the bottom. I’m interested in what your team could do if the repetitive part of their week disappeared.
We’re not technical. Does that matter?
Not even slightly. The session is about how your business runs, not about software. If you can walk me through a normal Tuesday, that’s the whole prerequisite.